When you take a moment to research online casino or sportsbook technology, the name Soft2Bet will appear over and over again. That inevitably raises a simple question: what the company is and why it is being referred to so frequently in industry circles. Soft2Bet, a technology provider in iGaming, was established by Uri Poliavich in 2016 and develops platforms for casino and sportsbook operators while operating its own brands in regulated markets. To learn more about the company culture and operations, this profile of the Soft2Bet iGaming technology company can be a helpful background. Soft2Bet is currently operating in the technology, player engagement, and regulated gaming markets.
What Soft2Bet Actually Builds for Operators
Setting up an online casino or sportsbook is much more than putting games on a site. They need payment system, user accounts, compliance tools, and good infrastructure. Soft2Bet provides a full platform that covers these essentials.
Key components of the platform include:
- Player Account Management (PAM) systems
- Casino integration with thousands of games
- Sportsbook integration for betting platforms
- Payment solutions with multiple providers
- Managed services, including compliance and customer support
The Soft2Bet MEGA Solution and Gamification
One of the largest iGaming issues has been player retention. One thing is to get users to sign up. Keeping them engaged is another. That is where MEGA (Motivational Engineering Gaming Application) comes in. Introduced in 2023, the Soft2Bet MEGA allows casino and sportsbook websites to become more active by creating game-like experiences in addition to standard bonuses and promotions. Key MEGA Features- Personalized rewards and bonus triggers
- Advanced player segmentation
- Avatars and collectible items
- City-building style progression mechanics
- Integration with casino and sportsbook platforms
Reported Results From MEGA
According to company data, the platform has shown strong engagement improvements:- 4× increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amounts
- 45% increase in Average Revenue Per User (ARPU)
Soft2Bet’s iGaming Brands
Soft2Bet also runs several gaming brands, giving the company direct insight into player behavior and product performance. Some of its B2C brands include:- Betinia – operating in Denmark and Sweden
- Campobet – available in Denmark and Sweden
- Tooniebet – licensed in Ontario, Canada
- Quickcasino – focused on the Swedish market
- Don.ro – serving players in Romania
Global Reach and Licensing
Regulation plays a major role in the iGaming industry. Companies must meet strict standards before operating in many markets. Soft2Bet currently works under 22 licenses across 12 jurisdictions, including:- Ontario
- Mexico
- Greece
- Sweden
- Romania
- Denmark
Soft2Bet Invest and Industry Innovation
In July 2024, the firm launched Soft2Bet Invest, a 50 million innovation fund focused on iGaming and casual gaming startups. The mission is straightforward: assist new ideas in making their way into the product. The project was honored in the industry in September 2024, when Soft2Bet Invest won the Outstanding Contribution to Gaming category at SiGMA Eastern Europe.Responsible Gaming and Player Protection
Responsible gaming is a significant concern in regulated markets, and Soft2Bet places great importance on player safety. The company maintains teams dedicated to:- Fraud detection
- Compliance and regulatory control
- Corrective game management
Industry Awards and Recognition
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year for the MEGA solution